It’s interesting that a car company has decided to advertise by appealing to our sense of lost commitment. Morality, deprivation, need, and now the notion that we can’t keep commitment but a car company can. Or, does it push towards maintaining those commitments that we have made? Is it a car commercial or an appeal to change society? The change to green business and ‘commitment’ changes the notion of advertisement. No longer is it about human greed but about moral decision making. True, it does feed into a commercial mindset of buying, buying, buying, but it does so in a different manner. It’ll be interesting to se if this is a consistent change in advertisement or a fluke. Even more so, although I don’t want to pry, it would be curious to see who is behind the advertisements and if it is a certain company or group of companies.
